Facebook’s Status Box Gets More Personal, Asks You “What’s Going On?” By Name

Facebook is attempting, once again, to personalize it platform. The problem is that real people do not like change, on the contrary, they just want FB to leave it alone unless they are providing some new functionality. Change for the sake of change is never wise. Of course, we techie types usually think that if we are not on the cutting edge of something new then we are going to be left behind or become stagnant.


Here’s something quite interesting coming from Facebook on a day when it launched its SnapChat competitor, “Poke.” It seems like the company is testing out a design that is a bit more…personal.

We’re familiar with the prompts within the status box when we log into Facebook and sit on our news feed. Today, I noticed something different. It asked me, by name, what was going on. We’ve reached out to Facebook for comment, but these are the types of design and user experience tests that we see in the wild all of the time.


This might be an interesting technique to get people to share more. Seeing it was like getting a call from someone and them saying “Hi, Drew” rather than “May I speak to Mr. Olanoff?” That slight difference might increase the number of status messages that people share on a daily basis.

At least, that’s what Facebook…

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